OC Marketing Analytics
Founded in 2008 by Ray Benedicktus, OC Marketing Analytics aids professional marketers, agencies and small businesses in collecting and analyzing data necessary for more profitable marketing decisions. OC Marketing Analytics conducts survey research using databases of clients’ existing customers and stakeholders, panel-based research with access to high quality consumer and B2B respondents in over 80 countries, and management of online research communities for longer term research efforts. Most commonly, we work with organizations seeking to gain to a more efficient allocation of marketing resources, understand customer needs and perceptions, measure brand and communications performance, test new products and services, and to assess GAPS in product and service delivery. In 2013, OC Marketing Analytics will launch analytics training services aimed at improving the research and analytical skills of marketing professionals in Orange County, CA.
Recent Research Clients and Project