Harvard Business Review contributors Patrick Spenner and Anna Bird discuss how marketers still rely too much on instinct over consumer driven customer-intelligence in Marketers Flunk the Big Data Test. The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. No wonder a strong appetite for data is one of the most sought-after qualities in new marketers.

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Cyber Monday now spans almost an entire week. With long lines, bad weather, and full bellies, shoppers are increasingly choosing the convenience of the digital world over brick and mortar stores for their gift shopping. OC Marketing Analytics Resource Partner, Luth Research, has recently released a new software to measure online shopping habits. This software, ZQ Intelligence™, offers unique insights into customers’ digital lives, including their online shopping habits over the extended holiday shopping period.

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OC Marketing Analytics is a proud sponsor of the 2012 Integrated Marketing Forum taking place on 11.1.12 at the Chuck Jones Center for Creativity in Costa Mesa. All registered guests will be entered to win a $28,500 integrated marketing package and @AnalyticsOC will be one of the presenters. Register for the 2012 Integrated Marketing Forum and gain insights around the major challenges facing marketers today, solutions to integrate your marketing efforts, and successful marketing strategies driving the greatest ROI.

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Marketing executives at companies across Southern California are working to do more with smaller staffs. Meanwhile, the breadth of marketing skills necessary is testing the capabilities of traditional advertising agencies. A group of marketing veterans announces the creation of a new type of agency in Southern California born to solve both problems, delivering a wide range of business expertise in a method that lets these companies choose exactly the skills they need for any project.

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