Online businesses must establish a trustworthy brand to engender a comfort among customers, which paves the way to repeat business. OC Marketing Analytics founder, Ray Benedicktus has published three articles in A-level marketing research journals, two of which explore consumers’ online trust beliefs. These articles examine the effects of brand, physical store presence, customer ratings,..
What is a response rate, and why does it matter? What kind of response rates can you expect? And what factors keep response rates high?
So, it’s time to design a survey. Simple right? To the untrained eye a survey might seem like a simple task. However, surveys can be extremely tricky and difficult to execute. Anyone might be able to design and administer a survey, but it takes time, effort, and a lot of thought to make a survey that is effective and gives useful feedback. This post features useful tips to consider before designing a survey.
Determining how to position your brand, product, or service is the most important marketing activity a brand or product owner will undertake, because all other marketing efforts (such as new product development, social media messaging, advertising, among others) will flow out of the positioning. This article outlines how Sift, Cipher and Bloom and OC Marketing Analytics work together to answer two critical positioning questions.
Harvard Business Review contributors Patrick Spenner and Anna Bird discuss how marketers still rely too much on instinct over consumer driven customer-intelligence in Marketers Flunk the Big Data Test. The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. No wonder a strong appetite for data is one of the most sought-after qualities in new marketers.
After three years of development, consumer research and brand name testing, Honey Bunches of Oats cereal hit the market. This week the OC Marketing Analytics blog tells the story of how Vernon J. Herzing and his daughter Kimberly conceived the great tasting cereal, how Post Cereals settled on the perfect mixture of flakes and sweetness, and why we know one of the top selling cereals in America today as “Honey Bunches of Oates.”
As social media becomes a more expansive space and tool, companies are starting to track consumers’ comments about their brands. However, the tools used to track dialogue and measure online brand strength are equally powerful in assessing strengths and weaknesses of competitors. Social media monitoring tools such as Alterian SM2, Radian 6, and Trackur enable..