Market segmentation models can be designed to meet a wide variety of goals. If executed properly, market segmentation leads directly to important cost saving and revenue opportunities. Following are the most common benefits of market segmentation. 1. Achieve differentiation. How can you make your brand or product stand out in an increasingly noisy marketplace? By..

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The nation’s youth may have unique tastes in clothes, TV shows and video games, but they all share the connection of having mobile devices that never leave their sides. Texting, apps and Facebook Chat are frequent activities for Millennials and our panel provider network has tapped into this phenomenon. With nearly 20,000 mobile respondents under the age of 18 that can be contacted via their cellphones and tablets, a new and important respondent community is at your fingertips.

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