Online businesses must establish a trustworthy brand to engender a comfort among customers, which paves the way to repeat business. OC Marketing Analytics founder, Ray Benedicktus has published three articles in A-level marketing research journals, two of which explore consumers’ online trust beliefs. These articles examine the effects of brand, physical store presence, customer ratings,..

Explore >

As social media becomes a more expansive space and tool, companies are starting to track consumers’ comments about their brands. However, the tools used to track dialogue and measure online brand strength are equally powerful in assessing strengths and weaknesses of competitors. Social media monitoring tools such as Alterian SM2, Radian 6, and Trackur enable..

Explore >