Google Analytics can be a great tool to measure traffic for any and all websites that you own. However, the copious amounts of information it provides can be a bit daunting if you are unfamiliar with the interface, or if you simply don’t understand all the website monitoring lingo that Google Analytics uses. In order to simplify things, we will outline four important metrics that will help you understand traffic on your website(s).

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Analytics can be an extremely helpful tool for marketers when it comes to proving the value of marketing investments and overall performance. However, not all analytics are alike. Usually, when marketers think of analytics, things like time-on-site and number of unique visitors come to mind. Those are important things for marketing to track. However, that doesn’t really provide an accurate picture of how marketing is performing. That’s because those are related to web analytics, not marketing analytics.

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