Analytics can be an extremely helpful tool for marketers when it comes to proving the value of marketing investments and overall performance. However, not all analytics are alike. Usually, when marketers think of analytics, things like time-on-site and number of unique visitors come to mind. Those are important things for marketing to track. However, that doesn’t really provide an accurate picture of how marketing is performing. That’s because those are related to web analytics, not marketing analytics.
Meghan Keaney Anderson talks about the difference between the two in her latest article on Marketing Automation reviews site from Software Advice. To find out why marketing analytics are key, check out the full post: Marketing Analytics vs. Website Analytics.