Research & Data Services to Inform Marketing Decisions
Although the primary research focus of OC Marketing Analytics is Brand Research, Satisfaction Research and Concept Testing, we also excel at using other sources of marketing data to inform marketing decisions including Retail Location Analysis, Psychographic and Demographic Profiling, Secondary Research, Competitive Analysis, and Service Gap Analysis.
Finally, A World of Insights within Your Reach
Local and Global Survey Respondent Access
Need to capture perceptions of primary grocery shoppers in the U.S.? Want to reach a sample of teenagers in China? Looking for pet enthusiasts or swimming pool owners? Our surveys include access to over 27 million respondents in 71 countries and our own Orange County, CA Research Panel, giving us the resources to deliver results on time and within budget.
Develop and Measure Brand Value
Where is your brand in the cycle of Brand Evolution? How do customers perceive your brand? Is your brand trusted, relevant, different? Become more competitive in the minds of customers by assessing critical brand factors and matching them to other marketing metrics.
Deliver Online Surveys to Customers & Employees
Make better business decisions with OC Marketing Analytics. Over a decade of experience keeps your surveys clean and unbiased, giving you the accurate insights that you need to target new markets and keep your customers and employees happy.
Product Development & Concept Testing
What do you think; will she put it in her shopping cart? Our product and concept studies are ‘budget perfect’ for new product launches, product changes, service system designs, and capturing package perceptions. We work seamlessly with agencies and client-direct.