Advertising testing is the process by which companies track the effectiveness of advertisements. Advertising testing is also called post-testing or ad effectiveness tracking. Ad Tracking includes taking periodic measurements of the impact of an advertising campaign.
Why Should I Test My Advertisements?
Research that provides insight into advertisement effectiveness is a sure way to to track and estimate your return on investment (ROI). Many times, advertisements are not meeting their potential. A comprehensive look at your campaign will assist you in refining your current advertisements, improve the quality of your advertising planning, and cut the amount of money wasted on ineffective and misguided advertising efforts.
Why is Advertising Research Important?
- It defines which market to best target with your advertisements,
- It conveys the identity of the ideal consumer base in which to advertise your product or service,
- It determines which advertising medium will make the greatest impact on these consumers,
- It identifies whether or not your targeted consumers are receiving your advertisements with the intended message.