Training schedule issues?  Need customized training? Need a marketing team certified?

Custom Analytics Training Request FormOne Day On-Site Workshop ($1,699 for up to 6 attendees; $100 each additional)
OC Marketing Analytics offers a one day on-site workshop to provide an in-depth understanding of the analytics tools we teach in the marketing analytics training modules.

Two Day Intensive Workshop ($2,799 for up to 6 attendees; $100 each additional)
OC Marketing Analytics offers a two day on-site training workshop to introduce you to analytics tools and address a specific business problem, using your data if available.


Marketing Team Certifications

We understand that our training schedules may not match the scheduling demands of your marketing team.  If you would like more than one or two persons in your organization to receive analytics training from OC Marketing Analytics, we are happy to deliver training services at your facility (wifi-access and training/conference room required). Please contact us to discuss how many persons you would like to attend and the days and times that suit you best.  In most cases we are able to offer a team training discount.


One Day Intensive Workshop

OC Marketing Analytics offers a one day on-site workshop to provide an in-depth understanding of the analytics tools we teach in the marketing analytics course modules. As in our classroom style training, analytics laptops are provided for participant use.

Primary Topics for One Day Marketing Analytics Training:

Customer Lifetime Value, Customer Segmentation and Targeting, Competitive Positioning, New Product Design, Forecasting, Marketing Budget and Salesperson Allocation.

Please contact us to discuss the learning modules that are most important to your organization.

Details:

The one day workshop typically includes training on either SPSS, Marketing Engineering for Excel (ME>XL), and/or Web-Based Analytics Tools. This intensive overview, taught by one or more OCMA Consultants, provides an in-depth understanding of these powerful tools through:

  • Overview of relevant marketing analytics concepts
  • Hands-on experience with actual marketing data (cases)
  • Discussion of best practices for rapid analytics integration

By the end of the session, participants will understand and be able to use several tools in the OC Marketing Analytics Toolbox and apply these tools in their daily decisions.

Suggested Participants:

Marketing managers, marketing analysts, product managers, product development team, and business analysts should attend.

Scheduling:

OC Marketing Analytics will schedule the on-site training sessions to meet your needs, either as a single 9am-5pm training or as two 1/2 day sessions.