Marketing Research Services

Big Data Platform from IBM

Research & Data Services to Inform Marketing Decisions

Although the primary research focus of OC Marketing Analytics is Brand Research, Satisfaction Research and Concept Testing, we also excel at using other sources of marketing data to inform marketing decisions including Retail Location Analysis, Psychographic and Demographic Profiling, Secondary Research, Competitive Analysis, and Service Gap Analysis.

Marketing Research Panels from OC Marketing Analytics

Finally, A World of Insights within Your Reach

Local and Global Survey Respondent Access

Need to capture perceptions of primary grocery shoppers in the U.S.? Want to reach a sample of teenagers in China? Looking for pet enthusiasts or swimming pool owners?  Our surveys include access to over 27 million respondents in 71 countries and our own Orange County, CA Research Panel, giving us the resources to deliver results on time and within budget.

Brand Research

Brand Research from Orange County Marketing Analytics

Develop and Measure Brand Value

Where is your brand in the cycle of Brand Evolution? How do customers perceive your brand? Is your brand trusted, relevant, different? Become more competitive in the minds of customers by assessing critical brand factors and matching them to other marketing metrics.

Discover Brand Research

Satisfaction Surveys

Online Customer Suvey Research from OC Marketing Analytics

Deliver Online Surveys to Customers & Employees

Make better business decisions with OC Marketing Analytics. Over a decade of experience keeps your surveys clean and unbiased, giving you the accurate insights that you need to target new markets and keep your customers and employees happy.

Discover Satisfaction Surveys

Concept Testing

Product Concept Testing Research from Orange County Marketing Analytics

Product Development & Concept Testing

What do you think; will she put it in her shopping cart? Our product and concept studies are ‘budget perfect’ for new product launches, product changes, service system designs, and capturing package perceptions. We work seamlessly with agencies and client-direct.

Discover Concept Testing

Not sure where to start? Just ask.

OC Marketing Analytics would love to discuss your research needs.

If you have questions about our services or would like guidance on further defining your needs, give us a call at 714-212-6812 or email

Inquire About Your Next Research Project