Product Concept Research for Crazy Cuizine Where do our frozen Asian meal products stand competitively? Which package format is best? What should we put on the package to attract more customers? Are there differences between Costco consumers and grocery store shoppers? Sift, Cipher & Bloom (Orange County, CA), brand advisors to Day Lee Foods (Sante Fe Springs,..
Del Taco wanted to introduce menu items with the best chance of success. The company’s product and branding consultants, I.D. Entity (Brea, CA), retained OC Marketing Analytics for a large scale product testing experiment.
Branding the SYBER Vapor Console Should CyberPowerPC rebrand for the new product launch? And what other factors will affect success? Crisp Branding (Santa Ana, CA) approached OC Marketing Analytics with the task of capturing perceptions of CyberPowerPC’s current customers to include perceptions of CyberPowerPC’s brand, competitive position on key decision attributes (which were also to..
Refocused Branding at UnitedAg How do agricultural businesses view our trade association? And what services and content do they value? UnitedAg (Irvine, CA), one of the nation’s largest agricultural trade associations, enlisted OC Marketing Analytics to help its leadership understand how agribusinesses viewed the UnitedAg brand and to what extent members assigned value to each of..